If you’re an online retailer you already know that credit card
companies have a better racket than the Mafia. They take a monthly
“statement fee” for the privilge of getting a receipt for the services
they provide. They charge a per transaction fixed fee of $0.25 - $0.35
and then tack on a 2% - 3% fee just to be nice. That’s just the
merchant side. Customers get the opportunity to pay 18%+ for carrying a
balance.
Credit card companies have one more trick up their sleeves…
Charge-backs. A charge-back is when a customer disputes a charge on
their card as fraudulent, unauthorized or just unsatisfied and the
credit card company refunds the customer. Merchants can fight
charge-backs but the system is designed for in-person transactions
only. If the merchant has a signed receipt (even with a false
signature) they can stop the charge-back. On-line sales aren’t covered.
There is no way to fight a charge-back from an on-line sale. The
merchant can have IP addresses, fraud scores, CVV codes, Terms and
Conditions but it doesn’t make any difference.
So, the credit card company refunds the customer the full amount of the
charge. This comes directly out of the merchant’s bank account. That’s
right! They take the full amount back even after you’ve paid your
credit card fees. So the thief that bought on-line has his goods, the
customer has all their money back, the credit card company got their
fees, and the merchant gets screwed.
It would be like the mafia selling you stolen goods off the truck and
then robbing you as you turned the corner to leave. Even mobsters don’t
screw people over that badly.