I had to rent a truck the other day to move some furniture. The giant yellow truck was 10 feet tall and at least 15 feet long. I climbed up into the beast of a machine and was thankful that I didn't have to back out of the rental lot. When I arrived at my destination with the furniture it was time to back the truck up so the loading ramp was close to where the furniture was going.

Backing up a rental truck like this takes a lot of "situational awareness." You have to keep a mental picture of where everything around your truck is and how the mirrors show you a partial view of the surroundings. Then it occured to me that almost every SUV sold these days has an optional backup camera which is a cheap component.

Why don't the "professional" trucks have a cheap backup camera like the consumer SUVs do? The camera manufacturers are missing a huge market.

Apple sells professional level video editing software to a market they call "pro-sumer" which is consumers who want professional level products. The hardware industry always has up-sell options for the weekend warrior who wants the same brand of tool that the pros use.

Do you have products targeted to "professionals" and "consumers" that could cross over to the other segment?