Take a look at this screenshot for an Apple rumors web site. The article is about a new Apple computer mouse but the ad is for Disney. Clearly the ad placement service just saw “Mouse” as the primary keyword on the page and figured “Mickey Mouse” would be a good ad.

It looks like the ad came from fmpub.net (Federated Media Publishing). Maybe they should categorize their ad placement web sites so that AppleInsider.com doesn’t get travel ads.

Update: Just to be fair the new Apple mouse is called "Magic Mouse" and the ad service might be keyed to "Magic Kingdom" and "Mouse" but they still should realize that an Apple Computer rumors sight isn't talking about Disney.