Here are 3 quick search engine optimization (SEO) tips to help your store:
- Submit your site to the search engines - Yes, some people forgot this step! Unless the search engines know about your site, there is no SEO. If you have a new site (or an old one) make sure that you are listed in all major search engines. Next look for speciality search engines to might fit your market. Then do a search for your own domain name in each search site and make sure you show up. The top 3 search engines right now are Google.com, Yahoo.com and Bing.com (Microsoft's search engine).
- Think Marathon, Not Sprint - SEO is a process. It isn't a set-it-and-forget-it Ron Popeil machine. Your competitors aren't standing still and you shouldn't be either. If you optimize your web site and manage to get on the first page for a specific keyword today, there is no guarantee you'll be there tomorrow. In fact, fresh content is one of the ways search engines determine relevance. Understand that you need to keep tweaking your site and adding content to stay at the top. Don't worry if you're not seeing dramatic results on day one just keep at it and build a great content library over time.
- Boosting traffic might not mean more sales - It sound crazy but more traffic doesn't always mean more sales. What you need is targeted traffic. If you sell women's bathing suits and you get 100% more visitors who are all men, you probably won't see an increase in sales. Make sure that you are targeting keywords which will bring qualified leads to your site. Make sure that you have a good understanding of who your customers are. There may be one than one segment and you may need to create separate SEO landing pages and campaigns to target the different groups. If you can put yourself in the mind of your customers you'll see opportunities for keywords, articles and advertising that will bring in more sales!